9/11 COMMEMORATION “THE FRENCH WILL NEVER FORGET”
10th ANNIVERSARY OF 9/11 COMMEMORATION FOR “THE FRENCH WILL NEVER FORGET”
Client : The French Will Never Forget
Cartier, SNCF, Société Générale, EDF, L’Oréal, Crédit Agricole…
French Presidency, US Embassy in Paris, Ministries of Interior, Foreign Affairs, Culture. City of Paris, National Police…
10 years after, on 9/11/11. Commemorate the 10th Anniversary of 9/11 by building eighty-foot Twin Towers on the Place du Trocadero in front of the Eiffel Tower( Place of Human Rights)
Social Responsability approach
Make this event the most important commemoration in the world outside of NY with a unifying single message :
The French Will Never Forget 9/11
Major “Celebrity” component : Tom Van Essen ( FDNY Fire Commissionner during 9/11) and Tony Benetatos ( FDNY rookie and main character of the impressive Naudet brothers documentary : 9/11)
Symbolic participation of children and artists from US and France, symbol of the ongoing and future friendship between the 2 countries.
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